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One tag should link to many different key words and topics that you have posted about and no more than three tags should be assigned by you to a single post.  Make certain the tags you choose are not persistent of one another and diverse as this may actually damage your search engine optimization efforts. Link Internally and Externally When appropriate, including links and external links throughout your article is a great blogging best exercise. Along with helping readers find exactly what theyre looking for and reviving a number of your old content linking permits you to highlight the validity of your website.  It is possible to link to your web pages or to other blog posts.   Shorten Your Blog URL Website URLs are one of the items that search engines crawl since its another touch point for the engines to tell what your page is all about.  Because of this, its readable and to prevent a mess of numbers and figures that offer the reader or into search engines with no context.

 

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Below is a sheet that divides down the body of a URL; it reveals the best way to structure them and where to place keywords.  Keep in mind that your URL does not have to be a direct pick from the webpage title.  Utilizing shorter URLs is a practice because they're easier for search engines and readers to understand. You'll be on the right track to producing articles for your readers and creating a better site strategy.

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From what Ive discovered SEO simply gets you so far.  Remain there and to truly achieve the top, an article has to be useful to the reader.  The largest reason for this is since it aligns with Googles number one prioritythey need to rank the best, most useful content first. Here are just six of those practices Ive utilized to assist my posts rank at the top of Googles search results to help you out.  From the end of the post, youll have a simple playbook.    The fantastic Word Length Should you Google Perfect word length for a blog article youll come across this commonly used graph from a Serp IQ research: Many men and women utilize this graph to warrant writing really really long articles. In my experience, a manual that is 200-word that is super-useful will outrank a guide of 2,000 words daily.  But my guideline would be to target 1,500 words.  And while I only said there's no ideal span, I follow this rule because it forces me to think about all angles of this subject Im writing about.

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  They scan.   So, if you would like to keep people engaged with your article, youve got to break down your writing . They look like work.  They frighten off people.  They leave your site if you frighten people off.  And if they leave your site, thats an indicator to Google your post isnt very helpful.  And if its not helpful, you begin to drop in rankings.   Your Headings Need Hooks Look at both of these subheadings and decide on the one that catches your interest more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline captures my attention more, and Ill guess it does for you also.

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The first headline gets the response.  How do you fry an egg Use cooking spray.  Theres no hook. Theres no reason.  Curiosity is created by the headline.  You dont understand what will make an egg easier to unsubscribe unless you continue reading. And if they remain on your webpage more, thats an indicator to Google that youve got great content.  So, after youve written your article, go back and search for opportunities to create hooks.  Should you need assistance with your pins and headlines, one source I turn to time and time again is this free guide on How to Write Magnetic Headlines. The Big Benefit When You Use Steps and Lists Have you ever thought about why we enjoy lists so much It turns out our brains have been wired for lists. Participants in the study were far more likely to achieve aims if they generated lists compared to those who didn't.

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A Featured Snippet is an answer to a search result that Google picks from an articleand most frequently its in the kind of a list.  In the example above, Google reveals lots of steps on how best to plan an event right within its own results.  The reason Featured Snippets are so precious is that in the event the post is your one Google picks to feature, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for many of Wild Apricots posts, as theyve increased our ranks and our visitors.  If you want to obtain a Featured Snippet, theres still some speculation about how Google chooses them, but normally when I write a blog article, I try to add lists or measures as frequently as possible.   The Types of Pictures That Work Finest Take a look at Both of These images.   Its not only that the image of rocks isnt appealing, but its that have been really hardwired to enjoy images of people better.

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Since I started using pictures of people in my blog posts, Ive discovered they get shared a lot more, which is just another factor Google believes in its rankings.  Its a small change which makes a significant difference.    Your Articles Must be Evergreen Perhaps you have clicked on an article from a Google search result only to find the content obsolete When I come across outdated content, I click the back button and try another outcome. Thats why if I want something to rank highly, I attempt to create whats called evergreen contentcontent that stays relevant over a long period of time.  This means I avoid writing about matters that have time-based information or fads.  A number of Wild Apricots evergreen content was at the top of Googles search results for years. This has increased our website traffic over 400 percent. Ive put everything Ive learned into a very simple playbook that covers how to write and optimize posts for Googles search results that anyone can use, no matter the size of your company. If youd enjoy my entire playbook on nonprofit SEO, you can watch my free webinar How to Boost Your Organization by Getting Lots and a lot of Traffic to your site.